PR Strategy

The Campaign's whole audience is global and huge. Headache affects 50% of adults in the world and many children.

A communications plan to reach half the world's population requires an extensive network of local delivery agents, and significant budgets. This is not an objective for the short term.

Lifting The Burden will focus initially on internal audiences, including potential partners, raising awareness among them of the Global Campaign. It will achieve this primarily by publishing frequently in peer-reviewed journals.

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