Horizontal Activities

Horizontal activities are internationally-relevant and cross-cultural activities that create favourable climate for change, and products that support change.


Health policy must be founded on knowledge: that is, sound needs-assessments. The knowledge base (Campaign objective 1) ... [more]


Education is the central pillar of the Global Campaign. It is a prerequisite for making aware, and is required at all levels. [more]

Making aware

Horizontal activities include public relations (PR). Lifting The Burden relies on donations, sponsorships and grants to carry the ... [more]


A set of clinical management aids will support interventional programmes, mostly based in primary care. [more]

Making change happen

Interventional programmes in various world locations (Campaign objective 3) aim to put in place health-care solutions, in the form ... [more]



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