Making Aware

Horizontal activities include public relations (PR).

Lifting The Burden relies on donations, sponsorships and grants to carry the Global Campaign forward. For this reason alone, good communications are essential to raise awareness of the Campaign, its principal objectives, its activities to achieve these and its successes.

PR strategy

The Campaign's whole audience is global and huge. Headache affects 50% of adults in the world and many children. A communications ... [more]

Messages to raise awareness

The two primary messages and their supporting arguments, which cannot be repeated too often, will form the core of all ...[more]


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