Strategic Approaches and Bite-sized Chunks


Project-management will divide the Campaign into bite-sized chunks, distributing them to working groups, each manageable within a timescale and to a budget.

At the right time, project management will reconstitute these chunks.


Strategic approaches

Reducing the Campaign to seven steps is an aid towards manageability, but it remains a global project of potentially daunting magnitude and complexity.

Strategically, the approach to the Campaign calls upon standard project-management methodology.

On the one hand, it divides the world into regions (those of WHO), countries and localities (localities being larger or smaller than countries). It selects from these according to priority criteria based on the Campaign's core values, and plans vertically-integrated interventions following the standard template:

1. acquiring knowledge for action;

2. using knowledge to raise awareness for action;

3. exploiting awareness to generate action for beneficial change.

On the other, a programme of horizontal activitiesprovides broadly relevant support for the Campaign everywhere, creates a favourable climate for change and generates products that implementation of change (Campaign stage 3) will require.


Bite-sized chunks

At the same time, the task is divided into sub-tasks and, as academic and other collaborations and networks are created, these sub-tasks are distributed among them.

In this way, the Campaign is split into bite-sized chunks, each clearly manageable within a timescale and to a budget.

There are a large number of these chunks. Project management will reconstitute them, cementing them through a range of horizontal activities.


The key words categorizing them are:

· learning;

· educating;

· making aware;

· supporting;

· making change happen;

· evaluating change.


Horizontal activities


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