The Global front includes an important public relations front.
Communications are managed according to the Communications strategic plan. (also downloadable from the link below)
Explanatory printed materials for various audiences - the stakeholders in Lifting The Burden, sponsors and potential sponsors and the media - include WHO's Fact sheet on headache disorders1 and the "blue book" 2
These materials will be produced in the Campaign's priority languages: Arabic, Bengali, English, French, German, Hindi/Urdu, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.
Awareness initiatives include this website, where all materials are posted.
References
1. World Health Organization, 2004 at www.who.int.
2. World Health Organization. Headache disorders and public health. Geneva: WHO, 2000.