Project-management will divide Lifting The Burden into bite-sized chunks distributed amongst working groups, each manageable within a timescale and to a budget.

At the right time, project management will reconstitute these chunks.

Reducing Lifting The Burden to seven steps is an aid towards manageability, but it remains a global project of potentially daunting magnitude and complexity.

Strategically, the approach to the Campaign calls upon standard project-management methodology, dividing the world into Regions (those of WHO), countries and localities (localities being larger or smaller than countries).

Lifting The Burden is being planned on a Global front and simultaneously on Regional fronts and on National and Locality fronts according to priority criteria based on the Campaign's core values. The task will be divided into sub-tasks and, as academic and other collaborations and networks are created, these sub-tasks will be distributed amongst working groups.

In this way, the Campaign is split into bite-sized chunks, each clearly manageable within a timescale and to a budget. There will be a large number of these chunks; project management will, at the right time, reconstitute them.

The key words describing the activities of Lifting The Burden are:

• learning
• educating
• making aware
• supporting
• obtaining commitment
• making change happen
• evaluating change

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